Common Questions:

Q – Who creates the content for AutoNetTV?

A – The personnel at AutoNetTV draw upon years of experience in the automotive, television and customer education industries for developing topics, researching credible information and writing the consumer reports.  AutoNetTV also utilizes the assistance service center owners and operators who subscribe to the program to offer perspective and information on industry trends and practices.  This ensures that the content is relevant and beneficial in educating vehicle owners and improving business.

AutoNetTV welcomes feedback from viewers and service centers regarding topics, viewpoints and layout.  Most of the footage is filmed in AutoNetTV’s own production studios.

Q – How do viewers/customers know the programming is independent (not created by an automotive company)?

A – AutoNetTV communicates its independent nature through comments and discussion in program segments, short commercials for the AutoNetTV program, and via the company website (given to viewers of the program).  This independent status is vitally important because independent programming is two to three times more credible than company-produced content.  The reporters frequently refer to the Factory Scheduled Maintenance requirements (FSMs) provided by auto manufacturers, particularly the Severe Service Schedule.

Q – Why does AutoNetTV include entertainment-programming segments?

A – In one word … attention.  Like your favorite teachers back in school, mixing an education with some fun, humor, and entertaining topics increases the response.  This healthy mix increases the attention and receptivity of viewers through the educational discussions.  Without this blend, the response rate by viewers decreases.  The content is well balanced between education, entertainment, and helpful information.  Each segment is between 3 minutes to 5 minutes long – an optimal length for providing just enough information … but not so much that attention and interest are lost.  Please take a look at the recent results of AutoNetTV’s Nielsen Media Research study that details the fantastic scores received from customers who view the programming.  Honestly, we’re not bragging, but 84% of customers said AutoNetTV is a good thing for service centers to offer their customers.

Q – How does AutoNetTV compare to other options for waiting-room programming?

A – Unlike regular TV or videos, AutoNetTV’s goal is to improve the automotive education of your customers. A customer who understands the various recommended services is more receptive to your suggestions. When they see that you are simply trying to help them, trust in you and their own decisions grows. Those are the best kind of customers anyone can have, especially in the automotive industry. This informative programming leads to an increase in sales revenue, a greater understanding by your customers of their automotive service needs, and more dialogue about the work you can perform for them.  Unlike regular television and many movies, no inappropriate, offensive or depressing content is found in the AutoNetTV program.  And, unlike regular television, no competing services will be advertised in your place of business.

Q – How often is the content updated?

A – AutoNetTV updates both its customer and Pro Channel program content monthly.  The movie reviews and celebrity interviews focus on those movies that are currently, or soon to be, in theaters or new on DVD.  The educational content (automotive service related) emphasizes general services, as well as those that are important based on the current season (e.g. wiper blades during rain/snow seasons, A/C service during the warm months, and so forth).

Q – Why does AutoNetTV use advertisements?

A – The usage of commercials accomplishes two main goals: first, it provides your customers with the usual look and feel of regular television.  This increases the customers’ comfort, and increases the credibility of AutoNetTV.  Without the commercials, the program may be incorrectly perceived as some company infomercial – thus reducing the credibility and effectiveness.  Second, the use of advertisements enables AutoNetTV to charge lower prices to service center customers, yet continue to produce national quality television programming content – like any other cable television network.  Our goal is for customers to ask what channel AutoNetTV is playing on – both in terms of its tremendous production quality, and the reporting pace and style.

Q – What types of advertisers are on AutoNetTV?

A – Like standard network and cable television programs, the majority of commercials span many industries.  Fitness, entertainment, finance, retail, technology, fast food, and household products will be represented among advertisers.  However, unlike standard network and cable television (and magazines), no competing automotive services will be advertised.  AutoNetTV will never endorse company-specific service centers or brands for vehicle maintenance and repairs.

Comparison of AutoNetTV to other waiting-area program options:

 

Content Partners:

Q – Can I use the videos/content in other places?

A – The quick answer is no. Whatever product you purchased is covered by a limited usage license agreement in which you can only use the content in the context it is orginially delivered. Any use outside the intended use is a breach of copyright for which all rights are reserved. We can and do create specific license agreements for all sorts of occasions, so please give us a call if you want to use the content in another way than it is currently delivered! 877-642-3555