This content is viewed by consumers as they wait for their estimate to be completed or on the collision center’s website and is designed to address the question “What should your potential customer know when you return to discuss their estimate?”
Sample Collision Content
The new content educates in the following areas:
General Collision Knowledge The typical vehicle owner will visit a collision center just once every seven years. AutoNetTV content steps in to help them understand their consumer rights in respect to auto body repair, parts sourcing, the center’s menu of services, how their insurance company fits in and the extent of their service guaranty.
Common Technical Questions The content educates on commonly asked questions such as “Do I have frame damage?” – an opportunity to explain unibody construction – and “Why didn’t my airbags deploy?”.
Upsell Opportunities Promote additional services like detailing, bumper restoration and minor dent repair.
Mechanical Work Incidental to Collision Repairs In addition to collision specific content, collision centers have access to AutoNetTV’s full content library to promote aligned services such as headlamp restoration, A/C service, wiper blade replacement, wheel balancing, tire rotation, wheel alignment, and battery replacement.
Other Mechanical Work For those collision centers that also provide full mechanical service, the AutoNetTV content library covers service and repair topics with hundreds of videos, 3D animations, images, and templates for customizing the center’s digital display.
Scott Benavidez, owner of Mr. B’s Paint and Body Shop, Inc. and Assistant Division Director for ASA, has this to say:
“We are overwhelmed by how well the new collision content was received at NACE,” said Robert Cannon, Chairman and CEO of AutoNetTV Media, Inc. “The high-production value content combined with our state-of-the-art digital content delivery system empowers shop owners and managers to easily create customized programs to educate their customers and promote their business. And they have easy access to professional content provided by industry manufacturers and suppliers to provide training for their team members.”
For more information on AutoNetTV’s digital delivery systems and collision content, call Bobby Cannon at 877-642-3555 or email at bcannon@AutoNetTV.com