The Car Care Council Women’s Board (WB) recently announced the winners of the 2009 Automotive Communications Awards (ACA).  The recipients were honored during the Women’s Board reception, which took place Tuesday, Nov 3 at the Sands Expo Center during the Automotive Aftermarket Products Expo (AAPEX).

The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communications Council.  The awards applaud company/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

Bobby Cannon, Lance Boldt, Robert Cannon

Bobby Cannon, Lance Boldt, Robert Cannon

This is the third consecutive year that AutoNetTV has won an Automotive Communications Award.

Business-to-Consumer Awards

Television Commercial
Aftermarket Auto Parts Alliance, Inc.
“Deceased”

Radio Commercial
Tenneco, Inc.
Monroe Shocks “Just the Way It Is”

Print/Electronic Ad
Purolater Filters c/o Robert Bosch, LLC
“Commitment Issues”

Educational Article
Monroe Shocks and Struts
Monroe Shocks NAPS Article

Video News Release
AutoNetTV Media, Inc.
“Differential Service”

Brochures, Booklets and Handouts
Affinia
Raybestos Police Brakes Brochure

Special Promotions & Promotional Events
NAPA Brakes
NAPA Brakes May Promotion

Car Care Clinics
Monroe Shocks & Struts
Monroe Shocks – Tenneco Technology Tour

Posters, Calendars & Other Collateral Materials
Robert Bosch, LLC
“Performance Art”

Public Relations Efforts
NASCAR Automotive Group
“Pennies for Wessa”

Website
NASCAR Automotive Group
Ultimate NASCAR Performance Makeover Sweepstakes

Other – Educational Video
Tenneco Automotive
Monroe Shocks “Wedding” Consumer Safety Video

Business-to-Business Awards

Print Ad to Distribution/Retail Audience
DENSO Sales California, Inc.
DENSO First Time Fit “Lifestyle” Ad Campaign

Print Ad to Technician/Repair Audience
Tenneco, Inc.
Monroe Brakes 2009 Trade Ad Campaign

Print Ad – Best Use of Graphic
SMP Intermotor Brand
“Now Available in America”

Print Ad – Best Use of Copy
Federal-Mogul Corporation
Fed-Pro Ancillary Gaskets Ad

Corporate Image Campaign
NAPA Brakes
NAPA Brakes Ultra Premium Campaign

Co-op/Partnering Campaign
Affinia
2009 Raybestos Safety Center

Training Materials
Federal-Mogul Corporation
Carter Diagnostic Video

Magazine Article – Technical
Activant Solutions, Inc.
Activant Report

Magazine Article – General market/Special Interest
MACS Worldwide
ACtion Magazine Spanish Issue

Newsletter to Customer or External Audience
Federal-Mogul Corporation
Fed-Pro Engine of the Month

Logo Design/Usage
Federal-Mogul Corporation
Drive Smart Logo

Web Site
KYB America, LLC
KYB Web Site

Merchandising
NAPA Brakes
NAPA Brakes Adaptive One Canadian Direct Mail

Special Promotion
Affinia
Raybestos Chassis Master Technician Promotion

Best PR Effort
Tenneco, Inc.
Tenneco Brands HTML Campaign

Packaging
Affinia
Raybestos Police Pads Packaging

Best Application of “Be Car Care Aware” Campaign/Logo
Lauren Fix, The Car Coach
Fox News Interview with Neil Cavuto

Best-in-Show Awards

Best-in-Show, Business-to-Consumer, Public Relations Efforts
NASCAR Automotive Group
“Pennies for Wessa”

Best-in-Show, Business-to-Business, Web Site
KYB America, LLC
KYB Web Site
Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations.  The 2009 sponsors include Tenneco, SKF, Mitchell 1, Four Seasons, Automotive Communications Council, Maximum Marketing Services, and Mobile Air Conditioning Society (MACS) Worldwide.

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