News
AutoNetTV™ Initiates National Reseller Program and Partners With The Rudnick Group
AutoNetTV Service Enhances the Sales Portfolio of The Rudnick Group and Expands Its National Reseller Program
AMERICAN FORK — July 10, 2006 — AutoNetTV™ announced today the creation of its nationwide reseller program, beginning with an alliance with The Rudnick Group. The agreement provides The Rudnick Group with another solution to enhance profitability for its service center clients and open the door to new client leads. The national reseller program enables aftermarket reps to increase their sales and provide a much-needed product to help stores combat declining profits.
AutoNetTV’s new nationwide reseller program is designed to provide warehouse distributors, manufacturer reps and sales organizations with a tool that increases sales of every product offered by a service center. Through its dynamic television programming, AutoNetTV increases the sales of fluids, parts and services offered through the aftermarket. Every customer who visits a participating store learns the manufacturers’ recommendations for obtaining critical services and parts to improve their vehicles’ performance and safety. Sales are increased for every aftermarket professional involved with participating stores.
The Rudnick Group currently offers several products and services to its service center customers, and now adds AutoNetTV to its existing line – aimed at boosting the bottom-line for operators. The agreement enables The Rudnick Group to provide sales and support for the fast growing AutoNetTV network. The Pro Channel program, which airs before and after store hours for the service center employees and operators, also provides an opportunity for training, support and announcements of new marketing initiatives – saving companies significant money in travel and personnel costs.
“The reseller alliance program, and this relationship with the Rudnick Group, enables us to better meet our increasing sales demand. Operators love how our television program combats rising costs and increased competition by educating their customer right at the point-of-sale, where 70% of purchase decisions are made. The Rudnick Group is highly respected for their sales ability and continual support to ensure the success of their customers. Hundreds of clients currently trust them to provide assistance with products and services,” said Lance Boldt, Co-Founder of AutoNetTV.
”A comprehensive, well-rounded communication program with the shops customer base is the best way to educate them about the services their vehicles need,” commented Jeff Rudnick, President of The Rudnick Group. “Reminding the customers when to come in is just part of the shops responsibility. The shop must educate the consumer on why they need the various services offered or they will never truly understand the value of the service they are receiving. AutoNetTV effectively communicates the reasons for preventative maintenance and assists the service writers in closing significantly more business. We look forward to working closely with AutoNetTV to bring this valuable service to as many repair centers as possible.”
The national reseller alliance program provides both an up-front and ongoing renewal commission to participating sales reps. Many distributors of parts, such as filters, hoses, and fluids, look to AutoNetTV as an extension of their business because it increases sales for them and the service center.
About AutoNetTV
AutoNetTV pioneered the automotive television network for customers in the waiting areas of service centers. Service centers throughout the U.S. receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV helps stores recapture a portion of the $52B in maintenance services that are unperformed each year by informing and motivating customers to be responsible with their vehicle maintenance. AutoNetTV combines fast-paced entertainment with independent editorial content to increase sales and customer satisfaction. AutoNetTV is the most effective advertising expenditure for service centers, allowing for 100% contact of customers who enter the waiting-room. For more information go to www.AutoNetTV.com.
About The Rudnick Group
The Rudnick Group, LLC is a Manufacturer’s Representative serving Washington, Oregon and Idaho. They specialize in providing marketing services to Independent Automotive Repair Centers and Dealerships. Through strong ties with the Automotive Service Association of Washington (ASA-WA) and The Northwest Automotive Trades Association (NATA), The Rudnick Group, LLC has become the premier Sales Agency in the Northwest servicing repair centers. In addition to AutoNetTV, The Rudnick Group, LLC represents CustomerLink and Solutions!
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