News
Arizona Big O Tire Group Subscribes To AutoNetTV™
58 Big O Tire Locations in the Arizona Market Subscribe to the AutoNetTV Network to Educate and Entertain Customers in their Waiting Rooms
AMERICAN FORK —April 25, 2007 — AutoNetTV™ announced today an agreement with the Big O
Tire coop of Arizona in which the 58 tire and service centers will subscribe to its waiting-room
programming to educate and entertain their customers. The agreement will commence with the program
content distributed to each location in May.
The television program integrates educational messages with movie reviews and celebrity interviews, new
car reviews, and entertainment programming from CBS, including Dr. Phil, Entertainment Tonight,
College Sports TV, CBS News, and Vh1.
The AutoNetTV service enables Big O Tire to inform every customer about the performance, safety and
cost-saving benefits of performing regular maintenance services, and needed repair services on their
vehicle. The AutoNetTV team of reporters thoroughly researches each issue, drawing on facts and
findings presented by the government, independent organizations, automobile manufacturers and their
own knowledge and experience.
“We care about our customers’ safety and long-term savings on vehicle ownership. Offering AutoNetTV
in our lobbies is a terrific way to demonstrate that to our customers,” commented Michael Jewett,
representing the Big O Tires Arizona Coop. “Our well-trained and experienced technicians provide topquality
service work, and are proud to have an independent reporting organization like AutoNetTV inform
our customers while they wait. AutoNetTV provides terrific entertainment and information, and our
professionals can provide an even deeper level of information to every customer who has more
questions. Subscribing was a no-brainer.”
“The Arizona Big O Tires group is incredibly well organized and very focused on implementing systems to
improve business,” said Justin Weidauer, VP Sales for AutoNetTV. “They recognize the many benefits of
having a well-informed customer, and it shows in their high levels of repeat business. We’re delighted to
help increase their customer satisfaction ratings further and boost their average sales ticket. We’re
confident they will experience the same benefits reported by our other customers.”
National studies have shown that 9 out of 10 vehicles have at least one maintenance or repair item that
has not been performed, generally due to lack of education. The AutoNetTV program empowers vehicle
owners to make informed decisions that will ensure their safety and protect their automotive investment.
AutoNetTV reports on a diverse array of topics such as obtaining better gas mileage, warranty protection,
extended service intervals, severe service requirements, TPMS regulation, transmission service, and
more.
Kevin Shuttic and Sharp Advertising helped to conduct reviews and evaluations of the programming, as
part of their ongoing roles in providing marketing services for the Arizona group.
About Big-O Tires
Big O Tires, Inc. serves over 540 franchised stores, primarily in the Western and Midwestern states, and
also distributes tires and other automotive service products to Associated Dealers in Western Canada.
Since 1996, Big O Tires has operated as a subsidiary of Florida-based TBC Corporation. For more
information, or to find a store near you, log on to www.BigOTires.com.
About AutoNetTV
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of
service centers. Service centers throughout the U.S. receive this custom programming to educate
customers on their factory scheduled and preventative maintenance needs, and to improve their waiting
experience. AutoNetTV combines fast-paced entertainment with independent editorial content to
increase customer satisfaction and preventative maintenance services. AutoNetTV also provides a
secondary programming channel, called the Pro Channel, to play before and after store hours at participating service centers. This program provides business and marketing insights, technical training,
and other industry-specific messages devoted to the professionals working in the automotive aftermarket.
For more information, log on to www.AutoNetTV.com.
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