News
Big O Tire Group Subscribes To AutoNetTV™
52 Big O Tire Locations in the Utah Coop Subscribe to the AutoNetTV Network to Educate and Entertain Customers in their Waiting Rooms
AMERICAN FORK — September 12, 2006 — AutoNetTV™ announced today an agreement with the Big O Tire coop of Utah in which the 52 tire and service center stores will subscribe to the waiting-room program network to educate and entertain their customers. Big O Tires will integrate existing and new television commercial messages into the regular programming, created by AutoNetTV, CBS, and other program partners.
The agreement enables Big O Tire to inform every customer about the performance, safety and cost-saving benefits of performing regular maintenance services, and needed repair services on their vehicle. The AutoNetTV team of reporters thoroughly researches each issue, drawing on facts and findings presented by the government, independent organizations, automobile manufacturers and their own knowledge and testing.
Independent studies have shown customers want to learn how to take better care of their vehicles, but don’t know where to start in asking questions of their service technician. The AutoNetTV program reports on a diverse array of topics such as obtaining better gas mileage, warranty protection, extended service intervals, regular maintenance services, tire replacement do’s and don’ts, transmission service, and more.
“Subscribing to AutoNetTV is a great way for our stores to show customers that we care about their safety and long-term savings on vehicle ownership,” commented Jason Kassing, President of Kassing Andrews, advertising agency for the Big O Utah Coop. “Our well-trained and experienced technicians provide top-quality service work, and are proud to have an independent reporting organization like AutoNetTV tell customers what they do and do not need to worry about with their vehicle. AutoNetTV provides terrific entertainment and information, and our professionals can provide an even deeper level of information to every customer who has more questions.”
“Big O Tire recognizes the importance and benefits of having a well-informed customer,” said Michael Walker, Partner & Sr. VP Advertising of AutoNetTV. “Our programming has received a 98% approval rating from customers – who enjoy the entertainment to make time pass quickly, and the education to really understand how to best take care of their vehicle. More and more retail businesses are implementing similar systems to help their customers, but AutoNetTV pioneered the model as an independent television network in the automotive industry.”
National studies have shown that 9 out of 10 vehicles have at least one maintenance or repair item that has not been performed, generally due to lack of education. The AutoNetTV program empowers vehicle owners to make informed decisions that will ensure their safety and protect their automotive investment. The Big O Tire coop is redirecting money from advertising to the general public and focusing it into helping their loyal customers who wait for their vehicle to be serviced.
About Big-O Tires
Big O Tires, Inc. serves over 540 franchised stores, primarily in the Western and Midwestern states, and also distributes tires and other automotive service products to Associated Dealers in Western Canada. Since 1996, Big O Tires has operated as a subsidiary of Florida-based TBC Corporation.
Kassing Andrews Advertising, a Utah-based full-service agency with more than 60 years of combined experience offers breakthrough research, creative, and media placement with a company focus on results and a “deeds not words” philosophy, offering innovative advertising ideas, creative, strategic and technical expertise.
About AutoNetTV
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. Service centers throughout the U.S. receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment with independent editorial content to increase customer satisfaction and preventative maintenance services. The approximately one-hour long program provides multiple options for major service chains to also integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV also provides a secondary programming channel, called the Pro Channel, which airs before and after store hours at participating service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands to communicate corporate messages. For more information, log on to www.AutoNetTV.com.
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