Think you know best? If your customers don't agree they'll leave. Convenience, Amenities & Information keep them close. Find out more in our article in the May-June Fixed Ops Magazine – page 20!
About a year ago my wife’s ‘93 sedan, with its 150K miles, faded gold paint, and malfunctioning engine, was finally laid to rest. For some reason, she shed no tears on behalf of the only car she had ever driven. While I mourned the loss of our “family member” she was already shopping for a new vehicle. A new SUV was looming in the near future.
The SUV was the first new car she had ever owned. To say that my wife was thrilled with her new toy would be an understatement. Why was she so happy with her purchase? Because it had heated/cooled seats, a spacious interior, four-wheel drive, leather seats, satellite radio, and finally a clean white color (she has this thing against rust). I’m sure I left a few reasons out but you get the picture – it was a complete upgrade, in every facet, over her previous vehicle. Most importantly, these features helped my wife feel more comfortable and safer with her driving experience.
I like to compare this situation to our Digital Menu Board product. Most service centers and quick lubes have some sort of plastic menu board on their wall that tells customers how much their services cost. AutoNetTV’s Digital Menu Board on the other hand educates customers as to what specific services entail and how those services will benefit them now and down the road. Certainly, the Digital Menu Board can still list services and pricing, but it allows a location to highlight the benefits, not the price of a particular service: A silent salesman, if you will. Now, one of those menu boards can be compared to a ‘93 sedan (virtually no features that enhance the experience), and the other to a brand-new SUV (every feature imaginable). To me there’s no comparison.
Granted, there are hundreds of digital signage companies across the nation peddling a hundred different digital signage solutions. But the difference comes in what a customer recently told me, “Hey, I can go down to the local high school and find a kid that can program a menu board for me. The difference is your product actually gives me something WITH my digital signage – CONTENT! No one else has the content that you produce and you know what they say – Content is king.”
I guess it all comes back to my wife’s two cars: Both will get you from Point A to Point B, but which one will provide the more enjoyable experience?
Bobby Cannon is the Director of Sales for AutoNetTV Media, Inc.
April 2013, American Fork, Utah – Even as technology under the hood and in the shop has taken huge strides in recent years, so has technology in front of the counter. AutoNetTVTM Media, Inc., producer of award-winning automotive service and repair content and cutting edge content delivery systems, reports its best sales quarter in the company’s history.
The Utah based company had 742 product installations in the first quarter of 2013. Bobby Cannon, Director of Sales, reports that the sales were comprised of their Digital Lobby TV, Digital Menu Board and Web Tools products.
· Digital Menu Board is a high-tech advancement of traditional menu boards, illustrating a service center’s offerings with 3D animations, motion graphics and full-motion video. The content displayed and menus are customizable by the individual location through a cloud-based interface.
· Digital Lobby TV is customizable television programming consisting of automotive service and repair video segments mixed with short-form entertainment content from various sources. The AutoNetTV video library is accessed via a powerful cloud-based user interface.
· Web Tools is a SEO content generation system for automotive center websites. Weekly service and repair videos and animations are delivered to the website. The videos are accompanied by key-word rich articles, personalized for the individual location to facilitate local search.
“We’re delighted with how the industry embraces our products,” said Cannon. “We’ve made a significant investment in all areas of the company to develop leading edge content, cost-effective content delivery, and a great customer experience. And we’re very excited about the new products we have under development.
AutoNetTV’s sales success extends beyond their products to custom video and animation production for outside companies in the automotive industry. Production projects already booked this year are double last year’s number.
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of automotive centers. Viewers in thousands of locations throughout North America receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces from CBS, SPEED and others with independent editorial content to increase customer satisfaction and preventative maintenance services. The monthly program is approximately four hours long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV Digital Menu Boards provide highly customizable menu systems complete with an extensive library of short videos and animations on typical menu items. AutoNetTV Web Tools brings powerful, search optimized consumer education video content to the websites of automotive centers, attracting potential customers. Web Tools videos are used at point of sale to help consumers understand service advisor recommendations.
AutoNetTV Media, Inc.
Screens are everywhere. And there is content everywhere: The big questions you need to ask in your service operation are “How many of those screens do I own? and How much of that content is mine?”
Check out our article in the January – February 2013 issue of Fixed Ops magazine. http://fixedopsmag.com/magazine/janfeb2013/document.pdf See you on page 48!