December 2011 – American Fork, UT – AutoNetTV was honored to receive two Automotive Communications Awards at the 2011 AAPEX Show.  The awards, presented by the Car Care Council Women’s Board in conjunction with the Automotive Communication Council, were selected from over 140 entrants in various Business to Business and Business to Consumer categories.

AutoNetTV received an award for Best Business to Consumer Website for a replicated website created for a major automotive brand.  “AutoNetTV is best known for high quality video production, so it is very gratifying to win this award that showcases our design and internet technology capabilities,” said AutoNetTV V.P. and Co-founder, Lance Boldt.  “Our years of experience in delivering valuable consumer-facing video and customized content to automotive websites culminated in this high-impact site that has powerful POS tools, social media functions, and organic SEO potential for over 3,000 of our client’s affiliated service and repair facilities.” 

AutoNetTV also took home the award for Best Video News Release for the video entitled Fall Inspection that encourages consumers to get their vehicles prepared for winter.  This is the fourth win for AutoNetTV in this category in recent years.  View the video here.

“The Car Care Council Women’s Board and the Automotive Communication Council applaud those companies and agencies that provide automotive information to consumers and the trade professionals who interact with them on a daily basis.  Whether it be through outstanding advertising, marketing, merchandising and/or effective PR, these two organizations would like to recognize their efforts through the Automotive Communications Awards competition.”

About AutoNetTV

AutoNetTV specializes in automotive television programming for customers in the waiting areas of automotive centers delivered using powerful, customizable digital signage technology.  Viewers in thousands of locations throughout North America receive custom programming to educate customers on their factory scheduled and preventive maintenance needs, and to improve their waiting experience.  AutoNetTV combines fast-paced entertainment pieces from CBS, REELZ TV, and others with independent editorial content to increase customer satisfaction (CSI) and preventive maintenance services.  The monthly program provides multiple options to integrate branded messages within the existing AutoNetTV programming content.  AutoNetTV Web Tools brings powerful, search optimized consumer education video content to websites of automotive centers, attracting potential customers.  Web Tools videos are used at point of sale to help consumers better understand service advisor recommendations.  AutoNetTV also produces the Pro Channel, enabling major brands to communicate with team members of affiliated auto centers featuring business and marketing insights, technical training and other industry-specific messages.

Website: http://www.AutoNetTV.com

The Car Care Council Women’s Board is comprised of professional men and women who are dedicated to getting information to female audiences concerning educating women about car care and encouraging young people to investigate “automotive” as their career choice.

 The Automotive Communication Council (ACC) is a national, non-profit organization comprised of marketing professionals engaged in public relations, advertising, branding and other communication practices for automotive aftermarket companies. ACC provides a networking forum for the exchange of ideas, information and resources about issues, challenges and trends impacting companies and organizations throughout the aftermarket industry.

POWAY, Calif. –

“In a few words, Mitchell 1’s new SocialCRM program is shop marketing made simple – we do all of the work so you can concentrate on running your business,” said Brian Warfield, product manager for Mitchell 1. “Our support agents set up the SocialCRM service and monitor its performance with extensive summary reports. We create the Facebook page and provide automatic feeds of video and review content. We also help choose automatic e-mail and postcard campaigns, review the SocialCRM summary reports and recommend tuning the program for maximum return on investment. In addition, we help create coupons and send targeted e-mail blast campaigns.”

Current Mitchell 1 CRM and eCRM customers have the opportunity to take advantage of the enhanced features that have been added to the new SocialCRM program, thus making their product capabilities even more robust.

According to Mitchell 1, the benefits of using SocialCRM include:

Go Where New Customers Can Find You: The Customer Review System allows a shop’s customers to create reviews of the service, which are automatically verified as authentic customer reviews. These reviews, with keywords added to optimize performance, create search engine-friendly links, driving the shops search visibility upwards where new customers can find them.

Stay Connected to Current Customers: Turn first-time customers into loyal, profitable customers automatically. Mitchell 1’s SocialCRM integrates seamlessly with the shop’s management system, calculating mileage history and combining that with specific maintenance schedules to determine next recommended services. It includes free e-mail matching with the shop’s customer database, target market promotions, a library of e-mail and postcard art and customizable large-format postcards, artwork and logos.

Get Social Media Working for You: The Mitchell 1 SocialCRM support agent sets up the Facebook page for maximum word-of-mouth marketing. Compelling content, AutoNetTV videos and customer reviews are automatically pushed to the shop’s Facebook page on a regular basis to keep the shop visible and customers engaged. Facebook links are included in the “thank-you” e-mails and on the consumer’s personalized vehicle maintenance website, OwnerAutoSite.com.
 
Get a Reputation Boost: Customer reviews are posted to the Internet, complete with overall satisfaction star ratings and review comments. The Customer Review System can also verify which reviews are from actual customers, which studies prove are typically higher than unverified reviews.  With ReScore, shops can ask for a follow-up review once they’ve had the opportunity to resolve a customer concern. This service also includes automatic low score alerts, actual customer verification, links to the shop’s website and the ability to respond to customer reviews.

For more information on Mitchell 1’s SocialCRM program, visit www.mitchell1.com or call 800-410-0529.

 http://autonettv.com/service-centers

Welcome as the newest users of AutoNetTV ‘s RPM digital media system: City Cadillac, Buck & GMC; CARMAX

http://autonettv.com/service-centers/rpm

These guys have supercharged their websites with AutoNetTV  Web Tools:  Tire Rama, L1 Automotive, Evans Automotive Inc., West Escondido Automotive, Rick’s Automotive, Kipping Tire & Automotive, Tred Shed Tire Pros, Bob’s Performance Center, Alexander’s Import Auto Repair, Burke Spring, Poco Automotive & Tire, Tire World, McLean Auto Repair, Lenfer Transmission & Auto, Performance Tire & Auto Service, Apple Mill Auto Repair LLC, George’s Shell, Lefler Mechanical Repair Center, Virginia Automotive, Arrowhead Tires Local Retailer, Walker Tire LLC, Pridgen Tire & Auto Center, Greensboro Tire Trax, Delco Tire & Automotive Center, Country Life Tires & Services, Milex AutoCare & Mr Transmission, Ray’s Tire, Cloverleaf Tire & Auto Inc., R & L Automotive, Quality 1 Auto Service, Joel’s  Tire LLC, Ron’s Tire Pros (FMH), Eavers’ Tire & Lube Center, Nelsons Auto Service Inc, Auto Surgeon Inc., Hartzel Auto Marine, Northwestern Tire Co, Pervis Tire & Auto Center, Long Hill Auto, Allenton Service Inc., Old Dominion Tire Service Inc, CNS Automotive Inc, Sevier Farmers Co-Op Store, Robert’s Green Lube, Franklin Street Tire & Auto, Simpson’s Service Center, Glenn’s Tire & Repair Service, Dyke Tire & Battery, Randall’s Tire & Auto Inc., Modesti’s Independent Repair, Master Auto Service, American Tire and Service, Wallingford Tire & Auto, Sawyer Tire #1, Smith Tire Co Inc, DiPietro Tyre Centre, Smithtown Auto works, Marianna Tire Pros, Silver City Tire, C & R Tire & Auto, Lamberts Truck and Auto Accessories,  Furm Quality Auto & Body, Rusher’s Tire & Auto, F & M Discount Tire & Auto, Capitol Auto Enterprise, and Riechers Tire & Auto

http://autonettv.com/service-centers/autonettv-web-tools

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The production team at AutoNetTV handled all aspects of this project.  We wrote the script, cast the actors, filmed it in our studio, created the graphics package, prepared the product shots and did all of the post-production work (music, audio sweetening, etc.).

AutoNetTV Production Services has created videos for individual service centers, program groups, WD’s, and major manufacturers.  We would be happy to do something for your business as well.  Let me know if we can help with training videos, product and program launches, consumer messages or internal communications.

Lance Boldt  AutoNetTV Production Services
801-492-9900

Fluid D-Terminator
306-370-2366

Congratulations to new AutoNetTV Lobby TV subscribers: 

Welcome as the newest users of AutoNetTV ‘s RPM digital media system:  Time-It Lube, Store #6
RPM

These guys have supercharged their websites with AutoNetTV  Web Tools: Aero Auto Repair, Accurate Automotive, Auto Works of Brandon, Honest 1 Auto Care, Express Engine Exchange-Galley, Christopher’s Foreign Car Serv, MTI Service Center, Dan R’s Automotive Inc, Olsen Tire & Auto Service, Inc., Advanced Automotive, Parkway Automotive, Collision Guard Inc, Discount Tire of West Columbia, Crabtree Auto Repair, The Provo Car Doctors Inc, Shadetree Automotive, Newman’s Automotive, Diamond Valley Auto Repair, Dively’s Garage, Car Doctor, EZ Lube (12 locations), Rolling Bay Automotive, I-86 Truck Repair, V & F Auto Service, A-1 Custom Muffler & Brake, Ode Auto Repair and Tire
Web Tools

AutoNetTV Web Tools feeds a new informative automotive service video and an accompanying search optimized article into a center’s website each week.  This new content is automatically posted to the center’s Facebook and Twitter accounts.  The articles are customized for the individual center’s location and help search engines associate the website with local search for key automotive topics like transmission service and timing belts. 

“Social media is all about building a community for your business within your service area,” says Lance Boldt, co-founder of AutoNetTV.  “Your friends, fans and followers will include a group of people that considers you to be useful.  By that I mean that the content you publish on your website, Facebook, and Twitter helps them save money and prevent costly breakdowns and repairs, helps their vehicle to be safer, or maybe even increase its performance.  You do this for people and why wouldn’t they come to you for their service and repair needs?”

In addition to an automatic feed to Facebook and Twitter for new weekly content, the auto center can draw from the library of articles and videos on their Web Tools account to make topical postings.  Say, for example, a storm is due in a couple of days.  You decide to run a special on wiper blades and use the wiper blade video as part of the social media promotion.  Links to particular topics can be included in newsletters, service reminders (it’s time for a differential service),  sent to a customer that has dropped his vehicle off and needs more information about a recommendation, or even viewed at point of sale. 

“The real power of social media is that your content can be shared with a click of a button to nearly a hundred social media and bookmarking sites, widening your influence as friends of friends spread the valuable information you provide,” says Boldt.

Greg Buckley, owner of Buckley’s Auto Care in Wilmington, Delaware uses social media extensively to drive visits to his website.  He is averaging 22 new visitors to his website a day, generating 2,500 pageviews a month with each visitor averaging over 5 minutes on his site per visit.  This translates into an average of 1.5 calls from new customers every day.  This activity has pushed his Google page rankings to the top of the Google search listings for his area.  Buckley says, "Content is king as they say, and no one is better at supplying content on-line than AutoNetTV. That's the truth."

AutoNetTV Web Tools can be obtained directly through AutoNetTV or through automotive web designers that include Web Tools in the sites they create for their clients, such as CarCareCONNECT, Autoshop Solutions, Zenergy Works and 50 Below.

About AutoNetTV

AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of automotive centers.  Viewers in thousands of locations throughout North America receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience.  AutoNetTV combines fast-paced entertainment pieces from CBS, SPEED, REELZ, Fireball Tim and others with independent editorial content to increase customer satisfaction and preventative maintenance services.  The monthly program is approximately two hours long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. 

Website: http://www.AutoNetTV.com

Welcome as the newest users of AutoNetTV ‘s RPM digital media system:  Jenkins Hyundai of Ocala, Bozard Ford, and Auto Spa Mobil 1.
RPM

These guys have supercharged their websites with AutoNetTV  Web Tools:  Dave’s Ultimate Automotive, T & D Automotive, Waukegan Tire & Supply Co., Inc., Cochrane Automotive, AllPro Auto Service, Paul Campanella’s Auto & Tire Center, Franks Mercedes Service, All Pro Servicenter, Guaranteed Transmission Service & Auto, J. M. Auto Service, Arrow Automotive, 12th Street Auto Care Center, Frank’s Auto Service, Rawcliffe’s Inc., Jeff Waterman’s Service Center, Advanced Automotive, Yeargan’s Top Notch Auto Inc., Axelrod Auto Outlet, Complete Auto Repair Company, Pleasant Hill Service Center, Myersville Sunoco, Larsen Auto Repair, Russell’s Garage, RDS Service Center, LLC, All In One Auto Repair & Towing, Thompson’s Auto Diagnostic, Martin’s Auto Repair, Check’s Muffler Center, Ervine’s Auto Repair, Hage Kobany Trans & Auto, Scata’s Auto & Truck Repairs Inc., K-Pro Auto, Procter Auto, Sun-Mark Automotive, Express Care – Hamilton, Cox Media Group – Jacksonville, Ben’s Service Center,

Extra Mile Auto Service, Moxham Mobil Service Center, Town & Country Auto Repair, Discount Emissions & Auto Repair, Gary’s Auto Service, AAMCO Transmissions, Auto Clinic of Brandon, The Auto Repair Place, Tower Auto Repair, Craig’s Car Care, Inc., Jerry Lambert Automotive, Hogan Muffler & Brake, Lewis Garage, Fehlman Brothers Inc., Wilsey Auto Service Inc., Tire Country, Action Automotive, Helwig Auto Clinic, All Star Automotive  Inc., Buffalo BDG Group, Toscalito Tire, Brake Max Car Care Centers, Action Automotive, Gines Service, and Star Auto Center.
Web Tools

“AutoNetTV assists suppliers in creating and maintaining video assets that help sell products, as well as educate buyers and technicians,” noted Brad Duncan, OptiCat president. “We are pleased to have AutoNetTV as a member of OptiCatTeam DIO.” 

“Video assets are becoming more and more important in selling products in today’s web-enabled world,” added Bryan Thueson, OptiCat vice president. “In addition, web-delivered education and training can cut significant operating costs from manufacturer budgets. We believe there are many untapped opportunities for suppliers and receivers to capitalize on AutoNetTV’s experience and tools. We encourage OptiCat’s supplier network to enlist AutoNetTV’s expertise in this regard.” 

AutoNetTV produces, manages and delivers reliable programming content to participating service center locations around the world via a Web-based digital media platform and DVDs.  Content is accessible on automotive center Web sites with AutoNetTV’s Web Tools, and at point of sale through other distribution companies and outlets. Its programs feature such items as air conditioning, batteries, brakes, drivetrain, fuel systems, suspension, transmissions, safety and many more. 

“We see OptiCat’s TeamDIO program as an important conduit of information to the aftermarket, via a single source. Video assets are a natural fit for this information flow model, and we are excited to be part of this innovative and important industry initiative,” stated Robert Cannon, CEO of AutoNetTV. “We believe video content for selling, education and training will become more and more vital for all channels of the aftermarket and stand ready to serve this important need with our proven team of video professionals.” 

About AutoNetTV™
AutoNetTV™ is a media company providing automotive service reports for vehicle owners on how to preserve the life, performance and safety of their vehicles.  The award-winning AutoNetTV television network is primarily viewed by customers in the waiting areas of automotive service centers — providing entertainment and educational programming to those waiting for their service to be complete. As an independent reporting organization, not owned or operated by an automotive service company or vehicle manufacturer, AutoNetTV understands the discomfort and uncertainty that is often associated with having a vehicle serviced.  AutoNetTV’s goal is to save vehicle owners money on vehicle ownership and fuel consumption, and empower them with a better knowledge of basic automotive issues. 

AutoNetTV has partnered with some of the most well-respected and established media companies (such as CBS — as part of the CBS Outernet division) and automotive organizations in the world.

About OptiCat LLC:
OptiCat (www.opticat.net) is a supplier-centric global data management company focused on the acquisition, consolidation and distribution of automotive parts product attribute and application information. Through its DIO (Do-it-Once) repository, OptiCat serves the data needs of suppliers and receivers with a one-step process that increases data timeliness, accuracy and breadth, leading to increased sales and profits for the automotive aftermarket. OptiCat is majority-owned by the Automotive Aftermarket Suppliers Association (AASA) / Motor & Equipment Manufacturers Association (MEMA), TecDoc Informations System, Gmbh and MindQuest.

AMERICAN FORK, UT — January 10, 2011 — AutoNetTV™ announced today an agreement with REELZCHANNEL, the only cable/satellite TV channel dedicated completely to movies and their stars, to further enhance its entertaining and educational TV network devoted to improving sales and customer experience in automotive centers.  The fun and engaging content from REELZCHANNEL, with Top 10 features, behind-the-scenes clips, celebrity interviews, and red carpet footage, appeals to viewers of all ages and increases customers’ receptivity to the AutoNetTV service recommendation reports.

AutoNetTV’s Lobby TV program changes monthly – allowing for greater rotation of automotive service topics and fresh entertainment content.  REELZCHANNEL content focuses on movies that are new in theaters and on DVD, as well as fun storylines such as the Top 10 Football Movies and Top 10 Movies with Angelina Jolie.

An independent study of the AutoNetTV program, conducted by Nielsen Media Research, reveals 84% of automotive service customers agreed that, “AutoNetTV is a good thing to offer customers,” and 81% agreed the program is informational, which led to 21% becoming interested in obtaining additional products or services.  The addition of REELZCHANNEL content to AutoNetTV’s existing entertainment lineup from CBS (including shows like Rachael Ray, CBS Sports, Big Bang Theory, The Doctors), Dr. Oz, Nate Berkus, and more, will greatly lower customers’ perceived wait time – which directly leads to an increase in Customer Satisfaction Index scoring.

“REELZCHANNEL is an incredibly fun channel that my family enjoys watching at home, but until now was only viewable with a cable or satellite TV subscription,” commented Robert Cannon, Chairman and President of AutoNetTV Media, Inc.  “Although regular TV is great for viewing at home, it has no place in an automotive business due to competitors’ commercials, inappropriate content, and the lack of programming that lifts sales of preventive maintenance and repair services.  So we’re thrilled to offer the great content from REELZCHANNEL as part of our overall programming package.”

“As REELZCHANNEL continues to grow and evolve, we are excited to have the unique opportunity to partner with AutoNetTV,” said John deGarmo, REELZCHANNEL SVP of Sales and Distribution. “By partnering with AutoNetTV, REELZCHANNEL will expand the reach of our network by more than 2 million viewers.”

National studies have shown that 9 out of 10 vehicles have at least one maintenance or repair item that has not been performed, generally due to lack of education.  The AutoNetTV program empowers vehicle owners to make informed decisions that will ensure their safety and protect their automotive investment. 

AutoNetTV's Customizable Screen

About AutoNetTV
AutoNetTV pioneered automotive television programming for customers in waiting areas to educate and entertain customer who wait for their vehicle to be serviced.  The custom programming informs customers on their factory scheduled maintenance needs and repair services, leading to greater sales of parts and services, all while improving CSI scores due to a perceived reduction in wait time and improved environment.  The monthly program also provides multiple options for businesses to integrate their branded messages within the programming content.  AutoNetTV also provides Web Tools to automatically update websites with automotive videos, and the related text to those videos as articles, tagged for enhanced SEO value – boosting page rank and search results – providing keywords, tags and links tying the business to its target geographic service market.  AutoNetTV has received awards from the automotive industry and online People’s Choice for its credible reports on the benefits of proper vehicle care.  For more information, log on to http://www.autonettv.com/. 

About REELZCHANNEL
REELZCHANNEL—TV About Movies® is the only cable and satellite network devoted to delivering entertaining and informative programming that is all about movies, including the celebrities, fashion, music and stories behind the stories. With shows featuring movie and entertainment experts, including Leonard Maltin, Richard Roeper, Sam Rubin and John Salley fans get trusted insight into movies wherever they’re playing, whether in theaters or at home. REELZCHANNEL reaches more than 53 million homes on DIRECTV channel 238, Dish Network channel 299, Verizon FiOS TV channel 233, AT&T U-verse channels 799/1799HD and cable systems nationwide. Find REELZCHANNEL in your area by entering your zip code at http://www.reelzchannel.com//watch. Owned by Hubbard Media Group, REELZCHANNEL is headquartered in Albuquerque, NM with an entertainment bureau in Los Angeles. For more information, please contact the REELZCHANNEL Media Line 877- REELZTV (733-5988) / pr@reelz.com.