Advertise to a Motivated, Informed Audience
Welcome to AutoNetTV, a new and innovative Out-Of-Home-Television media.
AutoNetTV is the first, and only, TV network shown in the waiting rooms of lube and tire service centers. We provide energetic programming to the captive customers who wait for their vehicles to be serviced.
AutoNetTV improves viewers’ time at service centers. We share trusted information and tips for saving money and improving the life of a vehicle. Our entertaining, independent reporting empowers viewers with the confidence and knowledge to talk with their service technician. People will be safer and money will be better spent because of AutoNetTV.
| |
AutoNet TV’s flexible format provides many ways for you to deliver your advertising message. |
Many advertisers are looking for credible alternatives to traditional media. As you know, broadcast network viewership continues to decline while rates rise year after year. With over 100 channels available, planning media buys is a challenging, and frustrating exercise for advertisers.
And then there is TiVo and other DVRs. Studies have shown that DVR users skip 92% of commercials. It is estimated that almost half of all U.S. households will have DVRs within 5 years.
All of this adds up to a mad scramble for viewer attention. Enter AutoNetTV.
The viewer is waiting for about 30 minutes with none of the distractions of home. The viewer cannot change the channel or skip the commercials. The programming is high quality and is viewed on televisions that are optimally placed.
Perhaps most important, your message is viewed during the business day when viewers are out and about with their checkbooks. Studies in similar environments have shown that over 70% of viewers will shop after seeing your advertising. You will have the last point of influence.
AutoNetTV’s flexible format provides many ways for you to deliver your advertising message. Of course, there are traditional 30-second commercials. In addition, you may opt to sponsor the regular AutoNet TV segment or segment bumper that best fits your target market.
You can also choose to powerfully showcase your product in a tailored segment with the AutoNet TV hosts and correspondents. And, you have an opportunity to capture category exclusivity with AutoNet TV.
