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Benefits of Advertising on AutoNetTV
- Most viewers will shop after seeing your ad message
- Viewer cannot change channels
- The viewer cannot skip commercials
- Captive audience with no distractions
- TVs are optimally placed in waiting rooms
- Ads are viewed during the business day
- Higher ad recall
Out-Of-Home Viewer Research
- 84% of viewers in similar “retail waiting-room” environments shop immediately after leaving – demonstrating how people generally group errands together in a single trip out of the home.
- According to Nielsen Media Research, programming in similar waiting-room environments makes time go by more quickly 96 percent of the time. Thus, AutoNet is far more enjoyable than the alternative – staring at other customers or viewing old automotive magazines.
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As reported by Time Magazine, research of other captive waiting, “out-of-home” programming demonstrates a viewer recall that is three to five times higher than television. |
- According to Nielsen Media Research, the average U.S. household receives 100 TV channels, compared with 27 in 1994.
- The number of American households with a TiVo or TiVo-like recording system is expected to increase from 5% to 41% in the next five years, according to Forrester Research.
- A September report from Forrester Research shows that DVR owners typically fast-forward through 92% of commercials.
- During the next five years, the indoor and outdoor retail portion of the digital signage market will grow nearly 300%, from about $550 million to $1.5 billion by 2008.” iSuppli/Stanford Resources – Market Research Firm
- Lube/Tire customers (viewers of AutoNet) are evenly split (50/50) among males and females, according to Modern Tire Dealer and National Oil & Lube News magazines.
- According to Belden Associates, over 62% of customers in lube/tire centers are in the 18-49 demographic.
 Information graphic courtesy of Business Week, July 12, 2004
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