Research and Statistics

What do all of these great retail brands know that you may not …

They know that in-store TV networks (like AutoNetTV™) will:

• Increase sales
• Improve customer satisfaction
• And improve credibility and customer relations

Remember, the following information is not someone’s opinion … it’s fact! These results were derived from comparing test vs. control stores, in hundreds of locations all around the world. So you don’t need to test – just control the bottom-line results for your store by implementing AutoNetTV. Here’s what you can expect to see:

Sales Increase

• Advance Auto Parts in-store network, Advance TV, demonstrates sales increases from 18% up to 62% (Bosch premium wipers topped at 62% with an in-store TV promo). 1
• Advance TV reports that store managers attribute an incremental $900 per week per store to their in store television network – resulting in an over $84 million in sales annually. 1
• A trial at 182 CompUSA stores showed an average sales uplift of 29% for featured products. 2
• About 30% of retail video viewers have made an unplanned purchase as a result of watching an in-store TV network. 3
• Consumers who viewed in-store programming were 1.5 times more likely to buy a product. 3

Customer Satisfaction

• Programming makes time go by more quickly 96 percent of the time for customers. 4
• 90% of customers agree that an in-store TV network has a positive impact on their experience at the store. 5
• 88% of customers said an informational in-store TV program is a good thing for businesses to offer their customers. 6
• Over half of retail video viewers think more stores should install displays. 3
• More than three-quarters of retail video viewers find the screens helpful. 3

Improved Customer Relations

• 95% of viewers stated they would watch the programming the next time they are in the store. 7
• 72% of consumers are most interested in video that focuses on product information available at the store. 3
• If given a choice, 42% of retail video viewers would prefer to shop in a store that has video displays. 3
• Employees that work in stores with TV networks answered product questions 41% more accurately than employees in stores without network programming. 8

Other Facts & Findings of Note

• 81% of population says TV is the most influential source of information. 9
• Why does AutoNetTV present maintenance recommendations as an independent, third party source of news and information?
  • 80% of respondents said they tended to believe information gleaned from articles or news stories more than what they hear or read in company advertisements (12%). 10
  • Less than 2 out of every 10 people consider paid representatives, such as company spokespeople or entertainers and athletes, to be credible sources of information. 10
  • Third-party sources command more credibility than do employees, CEOs or entertainers. 10
• 2004 National Car Care Month Check Lanes Show 87 Percent Failure Rate. More education of consumers is needed to help capture additional services. 11
• People remember 10 percent of what they read, 20 percent of what they hear, 30 percent of what they see and 50 percent of what they hear and see”. 12

1 RMS Networks, Inc., 2004; 2 aka.tv report, “Does In-store Advertising Work”, part III, 2005; 3 Arbitron Retail Media Study – Volume II, 2004; 4 Audits & Surveys Worldwide – AccentHealth network; 5 Roper / NOP World, Pathmark & ShopRite stores, 2004; 6 Nielsen Media Research, 2004; 7 McKinsey & Company, Inc., Data Ventures; 8 Simmons Market Research, 2001; 9 Roper-Starch Worldwide, Inc., 1997; 10 Edelman Survey on Trust and Credibility, by StrategyOne, 2003; 11 National Car Care Month Inspections, Car Care Council, 2004; 12 Study by Wiman and Mierhenry, 1969, re-published in 2001.