Here are some key findings that demonstrate AutoNetTV's effectiveness in supporting the purposes of the businesses in which it plays, along with the credibility the programming lends to advertising messages.
· 84% of those surveyed agreed that "AutoNetTV is a good thing for [service center] to offer their customers"
- AutoNetTV transfers professionalism and credibility to the market by reinforcing service center training, expertise and manufacturer-based recommendations.
· 65% agree that AutoNetTV "content is entertaining"
- Entertained customers enjoy their waiting experience more. Every Customer Satisfaction Index scoring shows that an enjoyable experience translates directly to higher overall satisfaction scores.
· 81% agree that "the content is informative"
- How many times have you heard that an educated customer is a good customer? Knowledge empowers the viewer's decision making process and motivates them to have needed work performed.
· 57% agree that "I would prefer to visit a service center that plays AutoNetTV"
- AutoNetTV helps retain customers. At a cost of pennies per viewer, AutoNetTV will keep existing customers coming back, rather than chasing coupons from the Sunday paper.
· 21% agree that "my interest in an additional product or service increased after I saw it on AutoNetTV"
- Transmission service, fuel system cleaning, new wiper blades: Imagine the impact to the bottom line from a few dozen additional services each month. That's ROI you can take to the bank.
"This reinforces what we've been hearing from our customers all along. AutoNetTV works. It increases sales and makes for more satisfied and receptive customers," said Robert Cannon, Chairman of AutoNetTV Media, Inc. "This same ability to influence consumers benefits our advertisers as well."
To read the Nielsen Traffic Count and Intercept Study, go to Nielsen Study
For more information on AutoNetTV's programming, watch this short video: http://autonettv.com/footer/auto-centers
About AutoNetTV
AutoNetTV provides waiting room automotive television programming for over 5,300 service centers throughout North America. For more information visit: www.AutoNetTV.com
AutoNetTV Media, Inc.
Sean Whiffen, Co-founder
Phone: (801) 492-9900
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.Nielsen.com.